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News 2026-07-02 13:39 UTC

What's Behind Apple's Hardware Price Hikes as Memory Supplies Tighten?

Apple Inc (NASDAQ: AAPL ) shares are trading higher on Thursday even while memory and storage pricing pressure tied to AI data-center demand starts showing up in consumer hardware. Apple stock is trading at elevated levels. Where are AAPL shares going? What Is Driving Apple’s Recent Price Increases? Apple raised prices