Lastminute.com report shows 45% of European travelers use AI to plan holidays
Lastminute.com published its September 2026 Travel Horizons report, flagging “holiday maxing” as AI reshapes European travel planning. Survey data show 45% used AI to plan a holiday in the past 12 months; 12% would let AI book. AI use is moving in-trip, with 37% using it while away; common uses include dining search, s