Lastminute.com report shows 45% of European travelers use AI to plan holidays

Lastminute.com published its September 2026 Travel Horizons report, flagging “holiday maxing” as AI reshapes European travel planning. Survey data show 45% used AI to plan a holiday in the past 12 months; 12% would let AI book. AI use is moving in-trip, with 37% using it while away; common uses include dining search, sightseeing research, translation. Company booking data show departures up 5.4% year-to-date; 21% of consumers report taking more holidays than five years ago. Value signals include 59.6% of bookings pairing a low-cost flight with a 4-star-or-higher hotel; parking add-ons rose 156.6% year on year. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Lastminute.com NV published the original content used to generate this news brief on September 24, 2026, and is solely responsible for the information contained therein. (C)