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MALMÖ, Sweden, Sept. 24, 2026 // -- The EU's Empowering Consumers for the Green Transition Directive (EmpCo), begins to apply September 27, 2026, and is welcomed by Duni Group. It means that companies making environmental claims to consumers in the EU will need to ensure that they are cle…
Duni outlined steps to tighten environmental marketing ahead of the EU’s EmpCo Directive, which applies from Sept. 27, 2026. Consumer-facing claims will need to be clear, specific, substantiated, backed by credible evidence; generic “green” messaging risks non-compliance. Self-created sustainability labels or icons tha