Duni says EU EmpCo rules tighten requirements for environmental claims from Sept. 27, 2026

Duni outlined steps to tighten environmental marketing ahead of the EU’s EmpCo Directive, which applies from Sept. 27, 2026. Consumer-facing claims will need to be clear, specific, substantiated, backed by credible evidence; generic “green” messaging risks non-compliance. Self-created sustainability labels or icons that imply independent verification would be restricted unless tied to certification schemes or public authorities. Management flagged compliance risk from differing national enforcement across EU markets, citing potential variation in how translated claims are interpreted. The group said it has prepared for the proposed Green Claims Directive for three years, positioning EmpCo-driven rules as the near-term baseline. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Duni AB published the original content used to generate this news brief via Cision (Ref. ID: 202609240200BITN____UKPR__EN_20260921-BIT-3166-0) on Septemb