Duni says EU EmpCo rules tighten requirements for environmental claims from Sept. 27, 2026
Duni outlined steps to tighten environmental marketing ahead of the EU’s EmpCo Directive, which applies from Sept. 27, 2026. Consumer-facing claims will need to be clear, specific, substantiated, backed by credible evidence; generic “green” messaging risks non-compliance. Self-created sustainability labels or icons tha