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Braze said it signed a strategic collaboration agreement with AWS to expand AI-powered customer engagement tools using AWS infrastructure, integrating Amazon Bedrock into BrazeAI Agent Console. It cited AWS Marketplace procurement and said global expansion will include availability in Asia Pacific regions Japan and Sou
Braze said the agreement will expand generative AI capabilities and deepen collaboration with Amazon Web Services on customer engagement. The company also said BrazeAI Agent Console integrates Amazon Bedrock and its AWS Marketplace business has grown.
Braze signed a strategic collaboration agreement with AWS to deepen generative AI integration, expand industry solutions, and grow AWS Marketplace distribution.Material DetailsContext by AI AnalystThis extends Braze’s ongoing push into AI-native customer engagement and cloud channel sales, reinforc…