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Anora Group has signed a distribution agreement with Bacardi to become the exclusive distributor of the Bacardi portfolio in all channels in Sweden and Norway, except for ready-to-drink beverages in Norway. The deal has an initial term until the end of Q1 2031, with an annualised financial impact of about EUR 25-30 mil
Anora signed a final distribution agreement with Bacardi for Sweden, Norway; exclusive across channels except RTD in Norway. Contract term runs through the end of Q1 2031. * Annual revenue impact estimated at EUR 25 million to EUR 30 million. Up to EUR 5 million of revenue expected to be recognized in Q4 2026. 2026 com
Anora signed a final distribution agreement with Bacardi covering Sweden and Norway. Anora becomes exclusive distributor across all channels, excluding ready-to-drink beverages in Norway. Agreement runs through end of Q1 2031.
Anora Group Plc agreed an exclusive distribution deal for Bacardi’s portfolio in Sweden and Norway, with annualised net sales estimated at €25–30M. The term runs to end-Q1 2031, with up to €5M of estimated sales in Q4 2026; 2026 EBITDA guidance was unchanged.