survey shows 71% of marketers expect AI assistants to overtake Google as top discovery channel by 2028
survey of 35 marketers projects AI assistants as the main discovery channel by 2028 for 71% of respondents. Only 11% expect Google search to remain customers’ primary starting point in two years, signaling a sharp shift in go-to-market planning. Budgets are moving: 80% plan to start or increase AI search visibility spe