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Microsoft's Xbox is creating a new unit, XP, to extend its franchises into film, television, consumer products, creator partnerships and live experiences. The company said the effort is meant to grow fan bases around its videogame properties.
Microsoft is forming a new Xbox division, dubbed XP, focused on extending Xbox franchises into film and television as the video game unit continues turnaround efforts.
Microsoft says its Xbox unit is forming a new division, dubbed XP, to extend gaming franchises into film and television, live events, and brand partnerships.