WSJ Tech Council Summit: CVS Uses Surveys of AI Bots for Message Testing, Market Research
By Elias SchisgallWhen CVS Health looks to roll out a new product, they have a new source of data at their proposal: a set of 150,000 artificial-intelligence simulations, or copies, of its real customers, ready to be surveyed at the click of a button.The company has partnered with Simile, a startup…