Vadilal and Parle Products ink licensing partnership for Vadilal Hide & Seek Ice Cream
Ice-cream maker Vadilal Industries Ltd. and biscuits-maker Parle Products Pvt. Ltd. on Tuesday announced a new trademark licensing partnership to launch Vadilal Hide & Seek Ice Cream. The players said this will enable them to tap into new consumption ocassions.“The collaboration combines Vadilal’s…