Adobe Analytics forecasts 6.7% growth in US holiday online sales
Online November-December sales are forecast at $275.1 billion, up from $257.8 billion a year earlier. Cyber Monday discounts are expected to peak at 30%.
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US holiday online sales to grow 6.7% as discounts attract shoppers, Adobe Analytics forecasts
US online sales will likely grow 6.7% this holiday season, nearly the same pace as last year, as promotions attract deal-seeking shoppers, Adobe Analytics forecast on Monday.Higher household costs are turning shoppers more selective and value-seeking. Retailers, including Walmart NASDAQ:WMT, Kohl's…