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Porsche aims to restore profit margins and shrink in line with lower sales volumes as part of its turnaround strategy. The company set a long-term group operating margin target of 15% and a medium-term target of 10% to 15%, with a break-even point of 200,000 units.
It Is Intensifying Platform-Sharing With Fellow VW Brand Audi To Become More Efficient Plans To Lower Break-Even Point To Below 200,000 Units (2025 Deliveries Totalled 279,449 Cars), Strategy Update Shows Current Main Focus Is Reducing Costs, Becoming Financially Robust
Porsche AG presented its "Sportwagenschmiede '35" strategy, aiming to enhance its sports car identity with new products and technologies, improved price-sales positioning, and cost savings. The company targets a Group operating return on sales of 10 to 15 per cent in the medium term, and 15 per cent long-term.