Omdia data cited by TechTarget show men make up 54% of UK microdrama users
TechTarget cited Omdia research showing men made up 54% of UK microdrama users in April 2026, challenging a female-skew assumption. Across surveyed markets, men accounted for 47% of microdrama users; the split was 50% in the US, 47% in Spain, 29% in Brazil. Omdia forecast global microdrama revenue at about $14 billion