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News 2026-10-02 08:08 UTC

Nike Just Admitted Its China Problem Is About to Get Worse, With $230 Billion in Market Cap Already Gone — CEO Elliott Hill Warns the Pain Isn't Over

Nike Inc. (NYSE: NKE ) saw its market capitalization plummet $230 billion from its peak as the sportswear giant’s turnaround faces another setback after first-quarter revenue missed estimates and executives warned that Greater China sales will worsen in the near term. The China Market Reset During the post-earnings cal