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NielsenIQ (NIQ) announced a strategic retail collaboration with Maverik, selecting NIQ as its customer insights and analytics provider. Maverik will leverage NIQ's Activate platform to create a unified platform for its retailer-supplier network.
NielsenIQ announced that Maverik has selected it as its customer insights and analytics provider. Maverik will use NIQ's Activate platform to unify its first-party data with NIQ analytics for retailers and suppliers.