Nestlé and NBA sign multi-year marketing partnership
Nestlé SA and the National Basketball Association announced a multi-year marketing partnership making Milo, Nescau and Nesquik official NBA partners from Jan. 1, 2027, across 21 markets.
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Nestle strikes biggest-ever international sponsorship deal with NBA
Nestle is making its biggest-ever international sponsorship play through an NBA deal with its cocoa and malt drinks business, spanning 21 countries across four continents. Rivals like PepsiCo, Coca-Cola and Unilever have also recently struck marketing deals with sports leagues to reach younger consumers.