NIQ expands health and beauty measurement for Amazon sales
NIQ said it is expanding its health and beauty measurement to capture $56 billion in Amazon Marketplace sales.
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NIQ Expands Health & Beauty Measurement to Capture $56 Billion in Amazon Marketplace Sales
NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, today announced the launch of Amazon third-party marketplace (commonly known as Amazon 3P) measurement for all Health & Beauty Care categories. By integrating Amazon third-party data into NIQ’s established retail measurement and existi…