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NIQ said Meridian, Google’s open-source marketing mix modeling framework, is now available within NIQ Cadence. The company said the integration is designed to speed marketing measurement, scenario planning and optimization.
NIQ (NYSE:NIQ), a leading consumer intelligence company, today announced the expansion of its relationship with Google through the integration of Meridian, Google's open-source MMM framework, into NIQ Cadence™, NIQ's AI-native marketing effectiveness operating system. The strategic partnership give…