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News 2026-10-07 11:06 UTC

NICE says Merlin Entertainments to use CXone platform across global attractions

NICE disclosed Merlin Entertainments adopted its CXone platform to run AI-driven guest service across more than 140 attractions. Rollout spans trip planning, ticketing, reservations, in-park support, post-visit engagement, aiming to cut effort, lift resolution, improve loyalty. Merlin reported "Likely to Recommend" ros