Molson Coors outlines 2027 sales, marketing investment plans at distributor convention in Las Vegas
Molson Coors outlined its 2027 commercial strategy at its annual distributor convention in Las Vegas on Sept. 16, 2026. Management flagged higher sales and marketing spend, with more investment behind core brands, fast-growing brands, and value offerings. Executives tied the plan to Horizon 2030, positioning it as a sh