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News 2026-10-09 06:35 UTC
Microsoft's Xbox is creating a new unit, XP, to extend its franchises into film, television, consumer products, creator partnerships and live experiences. The company said the effort is meant to grow fan bases around its videogame properties.
News 2026-10-08 14:27 UTC
Microsoft said Xbox is creating a new division, XP, to extend its franchises into film and television and other consumer-facing projects. The unit will be led by Kayleen Walters, with Maria Angelidou-Smith taking over as CEO of Mojang.
News 2026-10-08 13:27 UTC
Microsoft said it is creating a new Xbox division, dubbed XP, to extend its gaming franchises into film and television, consumer products, brand/creator partnerships, and live experiences.
News 2026-10-08 13:24 UTC
Microsoft says its Xbox unit is forming a new division, dubbed XP, to extend gaming franchises into film and television, live events, and brand partnerships.