MNTN partners with Tealium to bring first — party CDP audiences into CTV ad targeting
MNTN entered a native integration with Tealium to pull Tealium audience segments directly into MNTN Performance TV campaigns. The tie-up lets advertisers combine first-party Tealium data with MNTN Matched AI targeting to identify households most likely to convert. MNTN cited average results for MNTN Matched of 6x more