MNTN expands AppsFlyer integration for CTV ad attribution
TV impression data will flow into AppsFlyer, while in-app events are sent back to MNTN for measurement.
Site Search
Search market news
Find public news by keyword, exact ticker, category and date.
Matching instruments
Open a ticker page for its news coverage. The news search below stays a text search.
News Feed
3 results loaded, newest first. End of these results. The latest changes are still being indexed. Try again shortly for updated results.
MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results
MNTN (NYSE:MNTN), the technology platform bringing performance marketing to Connected TV, today announced an expanded integration with AppsFlyer, the Modern Marketing Cloud, that gives marketers a clearer view of how their Performance TV campaigns drive app installs and in-app actions. For mobile a…
MNTN expands attribution with AppsFlyer
MNTN said it is expanding attribution with AppsFlyer to use mobile in-app actions to improve performance TV results.