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Lola, the new AI assistant for experiences backed by Booking Holdings (NASDAQ:BKNG), today debuts with a new membership offering that combines personalized recommendations, live availability and pricing, direct booking, preferred rates, and benefits. Lola brings discovery and booking into a single…
Lola launched with free and paid memberships, including Plus at $5 a month and VIP at $25 a month with a 12-month commitment. The AI assistant offers travel, dining, events and booking features through partners including Booking.com, OpenTable, KAYAK, Priceline, Agoda, FareHarbor and others.