Litium analysis: 70% of Nordic B2B firms lack AI policy for sales and marketing
Litium analysis found 33% of Nordic B2B firms have an AI policy for digital sales and marketing, 39% are drafting one. AI adoption rose to 45% from 24% a year earlier, with 87% of users reporting positive business impact. Manufacturers led on governance (38% vs 26% for wholesalers and distributors), and small firms rep