Magnite, LG Ad Solutions extend partnership for three years to enable agentic home — screen ad buying
Magnite agreed a three-year partnership extension with LG Ad Solutions, keeping SpringServe as LG’s exclusive CTV video ad server. Deal also makes Magnite a preferred programmatic partner for LG inventory across North America, APAC, and EMEA. LG will offer Home Screen inventory for agentic buying via Magnite’s Seller A