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JD Sports Fashion Plc (JD.L) said it has entered a long-term franchise partnership with Grupo Axo, a multi-brand omnichannel retail distributor in Mexico, to launch the JD brand in the country.
JD Sports Fashion PLC said it will enter the Mexican market through a long-term franchise partnership with Grupo Axo, which will operate more than 140 JD stores in the country starting in 2027.
JD Sports Fashion Plc announced a long-term franchise partnership with Mexico's Grupo Axo to launch the JD brand in Mexico, marking its first step into the Mexican market. The partnership will see Grupo Axo operate JD stores and e-commerce in Mexico, commencing in 2027 with over 140 premises.