Istyle deepens partnership with Japan’s L’Oréal unit Nihon L’Oréal
Istyle entered a multi-faceted partnership with Nihon L'Oréal to deepen collaboration using @cosme consumer data. Nihon L'Oréal will adopt istyle’s Brand Official marketing platform to use @cosme data for planning, measurement, fan-base building. Partnership targets tighter online-to-offline buying journeys across @cos