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The company said its Buyer Intelligence solution is now accessible via an MCP server for use in AI workflows including Claude, ChatGPT, Copilot and Gemini. It said the offering lets B2B marketing and sales teams integrate person-level intent data and behavioral insights directly into those tools.
Informa TechTarget (NASDAQ:TTGT), an indispensable partner for B2B intelligence, media, and marketing solutions, today announced that its AI-enhanced Buyer Intelligence solution is accessible via Model Context Protocol (MCP) server. Now, B2B GTM organizations can integrate Informa TechTarget’s indu…