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News 2026-09-21 01:14 UTC

ITC raises cigarette prices; agrees to buy Happiest Minds stake

ITC Limited hiked cigarette prices after higher excise and GST increased retail costs. It also agreed to buy 22.1% of Happiest Minds for ₹13.3bn via a 25:81 swap, targeting a merger with ~73.4% ownership post-deal, while analysts stayed bullish on margin gains offsetting volume hits.