Hasbro’s AI play involves an AI-generated Mr. Potato Head voiced by Don Rickles
The century-old toymaker is mining its character and game trove for AI revenue opportunities. Guardrails are key, CEO Chris Cocks says. Executives spend so much time these days worrying about the businesses AI might destroy that we can overlook the new businesses it will create. Here’s one from Hasbro: Mr. Potato Head,