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News 2026-07-08 23:39 UTC

Harley-Davidson Cut to Junk Status by S&P Over Low-Cost Bike Strategy

() -- Harley-Davidson (HOG) had its credit grade cut to junk status by S&P Global Ratings, which cited the company's strategy to sell lower-cost motorcycles to boost revenue, Bloomberg reported Wednesday. S&P said the strategy could lift retail sales and market share but will pressure profitability, estimating an adjus