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News 2026-09-24 11:27 UTC

Gucci's new 'Made in China' sneaker models break with Italian tradition

By Tassilo Hummel and Helen ReidGucci has begun selling new luxury sneaker models labelled "Made in China", a break with its Italian manufacturing tradition that some industry watchers say could undermine the brand's high-end image as it races to win back middle-class shoppers.The move highlights t…