Expedia flags set — jetting as 2027 travel driver, with nearly 1 in 5 travelers booking trips after TV or film exposure
Expedia Group published its Unpack ’27 travel trends report, flagging screen-driven “set-jetting” as a demand catalyst into 2027. Nearly 1 in 5 travelers booked a trip after seeing a destination in a TV show or movie, based on survey results. Survey data showed almost half researched or booked trips tied to upcoming, u