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Disney has been approaching other studios about Infinity Vision, its premium large-format theater certification program introduced in April. The report says the format could expand Disney's reach beyond its own blockbusters and pose a competitive threat to IMAX.
Barron's says Disney is pitching its own premium big-screen theater format to expand beyond its blockbusters. Disney introduced Infinity Vision in April as a certification program for premium large-format theaters.
Disney pitches Infinity Vision to movie studios -- Bloomberg