Bundesliga uses ServiceNow CRM for fan questions
Bundesliga said it uses ServiceNow CRM for fan questions.
Site Search
Search market news
Find public news by keyword, exact ticker, category and date.
Matching instruments
Open a ticker page for its news coverage. The news search below stays a text search.
News Feed
2 results loaded, newest first. End of these results. The latest changes are still being indexed. Try again shortly for updated results.
Bundesliga uses ServiceNow CRM to resolve 89% of fan questions at first contact
The German football league Bundesliga has deepened its partnership with ServiceNow, using its CRM platform to consolidate fan services across seven digital channels. This has resulted in 89% of fan inquiries being resolved at first contact and a decrease in case volume by over 50%.