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BrewDog has launched a UK-wide campaign to promote craft beer, emphasizing better ingredients, quality, and flavor. The company reported a 2.87 times increase in sales across its top six off-trade retailers.
Bold UK-wide campaign puts craft beer back at the centre of culture, celebrating better ingredients, better quality, skilled brewers, beer lovers and the big flavours that make craft worth choosing. BrewDog consumers are back: sales across the brand's top six off-trade retailers are up 2.87 times for Punk IPA vs last y