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BMW set a target to return to an 8%-10% automotive EBIT margin in the early 2030s, forecasting a first step to 3%-5% in 2028. Automotive segment free cash flow is expected to rise to at least EUR 7 billion.
BMW outlined a strategy to lift profitability and resilience through faster execution, efficiency gains, and AI-driven innovation. Measures aim to raise the automotive EBIT margin back to 8%-10% by the start of the next decade, with an interim target of 3%-5% in 2028.
BMW targets an auto EBIT margin of 3%-5% in 2028 and 8%-10% by the start of next decade, as it prepares for increasingly challenging market conditions.