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BMO Capital Markets initiated coverage of Lululemon with an Underperform rating and set a $70 price target, citing difficulty in a quick turnaround, share loss, accelerating sales declines, rising competition in the US market, and a weaker Americas region after a lowered full-year outlook.
Lululemon Athletica (LULU) slipped overnight after BMO Capital launched coverage with an ‘Underperform’ rating, signaling 32% downside. The view ties to a new CEO-led turnaround aimed at product innovation and stronger execution.