JOYY unit BIGO Ads joins Google AdMob as bidding partner
BIGO Ads, an advertising platform under JOYY, became generally available in Google AdMob mediation as an in-app bidding partner. Integration broadens BIGO Ads access for app publishers, targeting higher bidding competition, eCPM, fill rates, and ad revenue. Talkie reported ARPU from BIGO Ads doubled during testing via