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Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max, adding a new camera system, upgraded performance, longer battery life and expanded AI capabilities. Pro starts at $1,199; Pro Max at $1,299.
Apple sets iPhone 18 Pro Max starting price at $1,299 and iPhone 18 Pro at $1,199.
Apple’s iPhone 18 Pro starts at $1,199.
Apple Inc (NASDAQ: AAPL ) shares are trading higher on Thursday even while memory and storage pricing pressure tied to AI data-center demand starts showing up in consumer hardware. Apple stock is trading at elevated levels. Where are AAPL shares going? What Is Driving Apple’s Recent Price Increases? Apple raised prices