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Anora Group has signed a distribution agreement with Bacardi to become the exclusive distributor of the Bacardi portfolio in all channels in Sweden and Norway, except for ready-to-drink beverages in Norway. The deal has an initial term until the end of Q1 2031, with an annualised financial impact of about EUR 25-30 mil
Anora Group has signed a distribution agreement with Bacardi.
Anora signed a final distribution agreement with Bacardi for Sweden, Norway; exclusive across channels except RTD in Norway. Contract term runs through the end of Q1 2031. * Annual revenue impact estimated at EUR 25 million to EUR 30 million. Up to EUR 5 million of revenue expected to be recognized in Q4 2026. 2026 com
Anora signed a final distribution agreement with Bacardi covering Sweden and Norway. Anora becomes exclusive distributor across all channels, excluding ready-to-drink beverages in Norway. Agreement runs through end of Q1 2031.