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Adobe becomes an official creative, marketing and AI partner of the NHL to help personalize fan experiences and support the league’s global expansion. The partnership includes Adobe CX Enterprise tools, GenStudio, Experience Platform, Journey Optimizer and Adobe Express.
Adobe and the National Hockey League said they will partner to deliver AI-powered fan experiences globally.
Adobe (NASDAQ:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and the National Hockey League (NHL) have announced a partnership to transform fan experiences with AI. As the NHL gets ready to drop the puck…