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News 2026-10-13 10:10 UTC

Accenture acquires UK customer intelligence firm Sagacity

Accenture acquired Sagacity, a UK data and customer intelligence firm, to expand AI-driven customer insight capabilities in Accenture Song. The deal adds more than 140 specialists, strengthening delivery across strategy, design, implementation, and operations in the UK and Ireland. Sagacity was founded in 2005 and is h