Sinch adds RCS messaging to native SAP Engagement Cloud integration

Sinch expanded its partnership with SAP by adding RCS to its native integration with SAP Engagement Cloud. Businesses can send branded, interactive RCS messages from SAP Engagement Cloud, with SMS fallback where needed. Integration supports AI-driven conversational marketing, sales, and service workflows, including handoff to agents in SAP Service Cloud. RCS availability is limited to markets where RCS Business Messaging is supported. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sinch AB (publ) published the original content used to generate this news brief via Cision (Ref. ID: 202610130130BITN____UKPR__EN_20261012-BIT-1935-0) on October 13, 2026, and is solely responsible for the information contained therein. (C)