STZ cites brand strategies and operational efficiency for growth
STZ says brand scaling, sustainment and innovation—along with occasion-led marketing and operational efficiency—are driving growth, with premium positioning held despite consumer headwinds. Wine and spirits outperform on portfolio focus.
Distinct strategies for scaling, sustaining and innovating brands are driving growth, with a focus on occasion-led marketing and operational efficiency. Premium positioning is being maintained despite consumer headwinds, while wine and spirits are outperforming through portfolio focus. Margin guidance and capi…