Kraken Wants AI to Watch Markets, Build Portfolios and Find Your Next Crypto Trade— Like a 'Well-Informed Best Friend'

Kraken is rebuilding its app around agentic trading, a move the crypto exchange believes could redefine competition among digital asset platforms.

The technology uses AI agents to monitor markets, identify opportunities and provide portfolio guidance based on user goals and risk preferences, Kraken told CNBC, according to a Friday report.

AI Agents Guide Trades, Users Keep Final Say Kamo Asatryan, Kraken’s chief data officer, said AI could help everyday investors access capabilities traditionally used by professional traders. "AI is going to help everyday people respond to market conditions the way our most active traders respond," Asatryan said. "We see even in down markets that our pro traders are highly active, they engage with the platform, they continue to trade." Asatryan described the goal as making Kraken feel like talking to a “well-informed best friend” who understands a user’s goals and can guide them without requiring them to become expert traders themselves.., Kraken’s redesigned app will use AI to understand users’ financial goals, risk tolerance and preferences before generating portfolio suggestions.

The platform will offer AI-generated insights, portfolio updates, and recommendations, but customers will need to approve trades before they are executed.

Industry Rivals Deepen Their AI Push Kraken’s move reflects a broader shift among crypto exchanges toward AI-powered financial services as companies seek to increase user engagement beyond traditional trading.

Rivals, including Coinbase (NASDAQ: COIN ) and Gemini, have also introduced AI-focused tools and developer products.

In April, Coinbase went further by launching a marketplace that allows AI agents to discover and pay for services using its x402 payment protocol and USDC (CRYPTO: USDC) stablecoin.

In June, Coinbase also advanced the broader AI investing trend by introducing an AI investment advisor that analyzes portfolios and account history to provide personalized guidance and suggest potential investment ideas.

Kraken’s Parent Company Expands on Multiple Fronts Kraken’s AI push comes as parent company Payward raises capital at a $20 billion valuation while expanding beyond crypto trading into payments, derivatives and stablecoin infrastructure, as it moves toward a planned IPO.

Kraken’s expansion also comes amid broader regulatory developments for the company, including an arbitration dispute with former auditor Mazars USA that resulted in a $22 million award in Kraken’s favor.

Founded in 2011, Kraken has historically served institutions, trading firms, professional traders and active leverage traders. ’s Take: The developments show how crypto exchanges are expanding their use of AI beyond traditional trading services, as companies explore tools aimed at improving user engagement and financial decision-making.

Photo Courtesy: Shutterstock Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published editors.

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