AdVini in Exclusive Talks to Acquire Bonne Nouvelle and Mythique Brands
The proposed transaction includes related businesses, inventories and dedicated teams generating about €14 million in annual revenue. AdVini expects to settle the deal by transferring 112,216 treasury shares valued at €35.20 each.
AdVini is in exclusive negotiations to acquire the Bonne Nouvelle and Mythique brands from Vinadeis by InVivo, a move intended to expand its portfolio of Occitanie brands and strengthen its international market position. The proposed transaction includes the acquisition of related businesses, inventories, and dedicated teams, which together generate approximately €14 million in annual revenue. The deal is expected to be settled through the transfer of 112,216 AdVini treasury shares, valued at €35.20 per share for the transaction. This development follows a previous strategic partnership established between the two groups in April 2026.